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In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England.

In Modern Classics Ben Sherman has applied nearly 50 years of shirt making expertise to present a fresh approach to some classic pieces.

Taking traditional styles and reworking them with contemporary detailing and in modern fabrications, these garments have been designed to function and crafted from premium fabrics. These include Harris Tweed, British Millerain, fine Japanese Selvedge twills, chambrays and cotton Oxford. The range retains some of the brand's signature detailing through button-down collars, traditional tailoring details and tabbed pockets.

These are the piece we believe to be true staples of the British wardrobe.

Collection

Autumn / Winter 2011.

Autumn / Winter 2011.

Autumn 2011 brings a collection inspired by the Great British outdoorsmen of the 1950s, with particular reference to the challengers of the World Water Speed Records; a prestigious title that was intermittently but vehemently contested on Coniston Water by the more eccentrically epicurean gentlemen of the 1900s.

The collection draws upon the functional utility of the attire from this bygone era, the glory days of these courageous outdoorsmen.

Paying homage to the authentic fabrication of the era’s attire, the collection features premium British fabrics such as Harris Tweed and Millerain Waxed Canvas as well as a classic Oxford Shirt, proudly made in England.

The Classic Oxford Shirt

The Classic Oxford Shirt

Where it all began. Back in the early 60s, Ben Sherman crafted his now famous Oxford shirts from the finest British fabrics, added the now synonymous button at the back of the neck, the hang loop and box-pleat. This practical yet sharp looking garment quickly became the shirt of choice, and an icon was born.

Nearly fifty years on, we revisit that heritage and blend it with modern technique and design, to once again present a truly iconic shirt. Proudly Made in England and adhering to the design aesthetic of Modern Classics, this cotton Oxford shirt retains the brands signature detailing while the pocket’s original flag label is replaced with an understated stitch in the ranges signature ‘English Mustard’ colour.

Each colour is limited to 100 pieces, hand numbered and presented in a traditional shirt box along with a letter of authenticity.

Fair Isle knitted jumper

Fair Isle knitted jumper

Having taken a traditional crew neck jumper, this Fair Isle style knit has been woven in lambswool.

Features such as contrasting leather elbow patches and ribbed cuffs give the piece a real feel of the great outdoors.

Harris Tweed Driving Jacket

Harris Tweed Driving Jacket

A real key piece in the collection. Inspired by the off duty attire of the challengers of Coniston Water, we've produced a traditional drivers jacket from handwoven Harris Tweed, slim fitting with a cinch added to the back panel and fine attention to detail, such as corozo nut buttons and a quilted chambray lining.

This year Harris Tweed celebrate their centenary; 100 years of producing the worlds finest tweeds, and undoubtedly one of the most recognised fabrics available. As such the jacket, along with a hat in the collection, feature a limited edition Harris Tweed Centenary label in black and gold.

BSMC x Chapman backpack

BSMC x Chapman backpack

Collaborating for the first time with the legendary English bag maker, Chapman bags, this compact, functional style has been designed exclusively for Modern Classics.

Made from ballistic nylon and finished with leather fastenings, webbing straps the bag features internal pockets whilst net mesh front pouch keeps your essentials close to hand.

Handmade in extremely limited quantities at the Chapman workshop in Cumbria, the bags are available in red or navy.

Engineer's Cords

Engineer's Cords

A classic pair of cinch-back Cord trousers, inspired by the garments worn by the engineering teams supporting the contenders of the Water Speed Records during the 1950s.

Fastened with vintage styled eye and hook closure as well as a button up fly, and tartan interior detail on waistband and pockets.

Ergonomic Wool Shirt

Ergonomic Wool Shirt

Taking influence from utility garments, this shirt is built to work, and keep you warm too.

With a tightly woven wool body and canvas side panels, this shirt combines form and function. Wooden buttons and a tear-drop pocket finish the job nicely.

Also available in lightweight cotton.

Millerain Mountain Parka

Millerain Mountain Parka

Made for the great outdoors, this classic mountain parka has been reworked in colour blocked British Milerain waxed canvas.

Featuring a full zip closure consealed with wooden buttons, contrasting trims and large pockets. Block colour patches on elbows, corduroy tailoring detailing and tartan interior.

Cable Knit Jumper

Cable Knit Jumper

Our take on the traditional fisherman's jumper, surely something we should all own. Using chunky mixed-cabling and lovely soft wool, this jumper is perfect for colder days.

Floral Chambray Shirt

Floral Chambray Shirt

With a fresh approach to the ever popular chambray shirt, this dark chambray button-down shirt features a tonally printed floral pattern, aged metal buttons, breast pocket and back box pleat.

Deck Jacket

Deck Jacket

First issued during WWII, the deck jacket has become something of a wardrobe staple.

A classic short jacket with shearling collar, tartan flannel lining and compressed leather buttons.

Reinforced at stress points with elbow and shoulder patches and leather tabs, the jacket also features two external and one internal pocket.

Albini Fine Cotton Shirt

Albini Fine Cotton Shirt

Using fine Italian cotton from the renowned Albini fabric mills, these shirts feature colourful blown-out and micro-checks and a rounded button-down collar, secured with wood buttons.

The signature box pleat runs down the back where you'll also find another Ben Sherman signature; the button on back of collar. The front features tear drop pockets and classic, subtle branding.

Gamekeeper's Jumper

Gamekeeper's Jumper

Using a thick, twisted yarn gives this jumper a beautiful flecked appearance.

With contrasting Millerain shoulder and elbow patches, this jumper should see you though the winter in warmth and style.

Pinwale Cord Shirt

Pinwale Cord Shirt

A traditional button-down shirt made using super soft handle baby 'pinwale' cord, provides the perfect option for autumnal casual. Or dress it up with a Tweed blazer.

Classic Fisherman's Anorak

Classic Fisherman's Anorak

Based on an original style from our first season, this traditional fisherman's jacket has been tweaked and tailored to ensure it remains a firm favourite.

This classic anorak has a fold-away hood, wooden buttons, internal pockets and generously sized external ones too. Finished with cord detailing and adjustable cuffs.

Harris Tweed Driving Cap

Harris Tweed Driving Cap

Celebrating its centenary year, this Harris Tweed drivering cap perfectly compliments the jacket, and features the fabric makers special anniversary label in black and gold.

Ear flaps to keep you warm, but cleverly tuck away for warmer days. Lined with quilted chambray.

Cable Knit Beanie

Cable Knit Beanie

Classic cable knit beanie with ribbed turn up.

Chunky gauge and hand knitted in Scotland, this is an essential bit of kit for the Great British winter.

Available in Natural or Navy.

Cable Knit Gloves

Cable Knit Gloves

Classic cable knit gloves with leather reinforced palms, providing longevity and grip.

Chunky gauge and hand knitted in Scotland, be sure to don these before even considering throwing that first snowball of the season.

Available in Natural or Navy.

Cable Knit Scarf

Cable Knit Scarf

A classic cable knit scarf, to compliment the beanie and gloves, and complete the trio of essential accessories for the chilly winter months. Once again, crafted in a chunky gauge and lovingly hand knitted in Scotland, this scarf provides the perfect seal between your cost jacket and the elements.

Available in Natural or Navy.

Blog

The Long Table launches tonight
November 25th, 2011 - Posted in Classic, Events, General, Style

Tonight sees the launch of Dalston’s only weekly food night market in the run up to Xmas. Expect more than your typical fayre though as top local restaurants such as the Hawksmoor and Moro show their cuisine at The Long Table. Mix it up with Yum Bun, The Bowler, Big Apple HotDogs for a variety of cultural tastes.


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Craft Beer is better
November 18th, 2011 - Posted in Beer, Classic, Legends

Beer is good. Craft beer is better – in our humble opinion. Personal, traditional and authentic – all values we love. So, we were thrilled to find out about the CraftBeerCo pub around the corner from our office in East London.

Boasting a staggering array of cast, keg and bottle beer, this is where you will find us after work.


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Bowl-a-rama
November 9th, 2011 - Posted in Uncategorized

The Bloomsbury Bowling Lanes draws its inspiration from 1950′s America, when bowling was the height of fashion. Eight bowling lanes are complimented by two spacious lounge areas and the Swivel Bar, a unique cocktail bar constructed from bowling lane wood.
A vital hub to this alley is the diner. Lucky’s offers American food at its best. Whether you want a healthy snack or gigantic Rays pizza to share, make a point of grabbing and shake and absorbing the buzzing atmosphere.

The place is a real hidden gem in the depths of Tavistock Square. Down a quiet street in the basement of a hotel, this alley is initially hard to find, but once you know the secret alleys you are hooked.

The one off creation has become a refreshing stand out destination in London’s chain and concept dominated night life. Look closely and you will notice features such as our sleek vintage above lane ball returns (sourced from Canada of all places).  A bar made from 60 year old bowling lane wood from the famous Lucky’s Lanes in Los Angeles.

The lanes hold lots of fun nights with bands and dj’s playing the best of Britpop, Indie and Vintage tunes so make sure you add yourself to their mailing list here.


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Terence Conran: The Way We Live Now
November 7th, 2011 - Posted in Uncategorized

This November the Design Museum in London will be celebrating Sir Terence Conran’s 80th birthday with a major exhibition examining the impact on contemporary life of the designer, restaurateur and retailer.

Throughout his career this visionary has transformed the look of the British home with a look that is infamous worldwide. He has established a design studio and an architectural practice with a worldwide reach. He was the founder of Habitat and a pioneer of the new restaurant culture driven by a passion for simplicity.

The Way we Live explores his journey through inerior design, his inspirations and advances since his impact first hit in the 50’s. From humble beginnings of welding chairs himself to magazine covers the curated exhibition works irts way through his inception of Habitat and his own design studios – producing foward thinking home design.

Born in 1931, Terrence studied Textiles at Central Saint Martin’s and went on to travel France. His inspiration was ignited through the French unmessy and uncluttering kitchenware. Determined to drive this concept in Britain, he not only designed his own range but also inkeeping with the culinary theme opened his first restaurant. Just of the Strand stood ‘The Soup Kitchen.’ This was  followed by The Orrery restaurant, hailing the beginning of a variety of Parisian style brasseries that would transform Britain’s eating habits. In 1956 Conran launched the Conran Design Group, a practice covering interiors, furniture and graphic design.

The Conran Design Group demonstrated the best of design in Britain, specialising in interiors, hotel and restaurant design, graphics, products and home ware. Conran’s restaurant empire continued to grow both at home and abroad with iconic restaurants such as Mezzo, Bluebird, Quaglino’s and Le Pont de la Tour opening in the UK and Guastavino’s in New York and Alcazar in Paris, Conran has more recently opened Boundary, Albion and Lutyens. His desire to sell good design to the mass market enters a new chapter with the forthcoming home ware collection for Marks and Spencer, alongside his other furniture businesses Benchmark and Content by Conran.

Throughout his career Conran has shown how design is intrinsically linked to business activity, and one that has earned its place at the centre of national, economic and political debate. Now in his 80th year Conran continues to symbolise a way of life that is both attractive and aspirational, an approach to life that has indeed defined The Way We Live Now.

 

Running from 16 November 2011 to 23 March 2012 – for more information check out the Design Museum webiste here.


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Esquire UK
November 4th, 2011 - Posted in Classic, General, Press, Style, What We're Up to

Esquire UK have used our grey button down shirt in the December issue, out now.


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MEATLiquor – is coming…..
- Posted in Uncategorized

The Meateasy Wagon has been a fleeting legend on the cobbles of South London. Providing the crème da la crème of street food in the New Cross area, many would happily queue for hours for the superior tasting burgers and hot dogs that left every customer with re occurring dreams of each mouth watering moment.

After years of driving his van around London and pop up restaurants, Yianni, the founder of this heralded burger establishment has now swapped all of this for bricks and mortar. His new restaurant titles ‘MEATLiquor’ will be opening on the 11th of November in Marylebone, London .

The new restaurant, MEATliquor, will serve up all the old favourite burgers, fried chicken, buffalo wings and Philly cheesesteaks as well as chilli cheese fries, a range of salads (which they call rabbit food) with soft-serve ice-creams and cream pies for dessert.

Drinks, in the form of jam jar cocktails, will come courtesy of Giles Looker from Soulshakers. There’ll also be a range of quality wines and beers.

MEATliquor opens at 76 Welbeck Street, London W1 on 11 November 2011 and will serve from lunchtime to the ‘small hours’.


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Visit The Abandoned Aldwych Tube
November 2nd, 2011 - Posted in Uncategorized

In 1994, the Aldwych tube station in London saw its final underground train pass through. Ever since the station based near the Strand has been left dormant and air of mystery and intrigue has surfaced. As with any abandoned place in London, one becomes obsessed with the knowledge of a forbidden area.

For the first time in over a decade, the public are being given a chance to have a good old nosy around one of the most historic tube stations drenched in architectural and historical heritage.

In conjunction with The Transport Museum, the tube will be open over the following days : Fri 25th; Sat 26th and Sun 27th November, and again on Fri 2nd; Sat 3rd and Sun 4th December.

Served by a shuttle train for most of their life and suffering from low passenger numbers, the station and branch were considered for closure several times. A weekday service survived until closure in 1994, when the cost of replacing the lifts was considered too high compared to the income generated. Disused parts of the station and the running tunnels were used during both World Wars to shelter artworks from London’s public galleries and museums from bombing. The station has long been popular as a filming location and has appeared as itself and as other London Underground stations in a variety of films. In recognition of its historical significance, the station is a Grade II. Adverts from the 1970s still decorate the walls.

It will cost you £20 to get down there and the tours last 40 minutes, with this you also get a free one day pass to London Transport Museum, a 10 minute walk from Aldwych Tube.


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Taxidermy & Tea
October 26th, 2011 - Posted in Art, Events

What could be more English than the tweeness of taxidermy and afternoon tea? Gorge and gouge your way through this unique event brought to you by The Robin Collective and Animal Vegetable Mineral. Hosted in two sittings, expect traditional tea treats served up in a quirky manner (think cucumber sandwich punch and Victoria sponge cake to be ‘inhaled’ from balloons) followed by a DIY taxidermy workshop taught by the field’s leading specialist, Amanda’s Autopsies

As The Robin Collective so aptly put it: “Feast your mind and your belly, but not at the same time (that would be vulgar)!”

Advance tickets  are only £25 and can be purchased here: http://www.therobincollective.co.uk/

Saturday, October 29th, 2011
Two screenings – 3:00pm and 7:00pm,
Tour de Force Theatre
6 Well Street, London, E9 6PX


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Number Six & Co Series featuring Ben Sherman Modern Classics
October 5th, 2011 - Posted in Apparel, General, Stores, Style

Glenn Kitson was chosen as the first participant in the new Number Six & Co series from one of our East london retailers. He chose a few good pieces from our FW11 collection now instore at Number Six.

For more, have a look here.


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A Hobbit’s House of Family Home?
September 22nd, 2011 - Posted in Design

In today’s age of the most forward thinking architectural design and engineering. Homes are being built bigger, higher and more high tech than ever before. Riding against the tide is Simon Dale. Fed up with huge mortgage payments, over modernised living spaces and the effects on the environment – he decided to take matters into his own hands.

At 32 years old and with chainsaw and hammer in hand, he literally started digging. The result was a wooden eco home in the depth of the Welsh Hills. Taking on the three month,  labour intensive project ended up costing a mere £3,000 in total.

Reminiscent of the Hobbits house in the Lord of the Rings, the deceiving large house holds more than enough space for the family of 3. Like the novel though, there is a whimsical nature to the house and definitely a sense of magic.
Simon remarkably had never built anything in his life. This also changed when he became a self made carpenter and architect. Most of his recourses were even free! Delving into skips and savaging for materials on the land, he even used water diverted in from the nearby spring.


The plot of land that was given to them free of charge from a nearby farmer. The construction then started in a series of stages. First was the digging process, then constructing the timbre frame, followed by straw bales for the roof, and finally a layer of earth around the walls.

The locals love it, and why wouldn’t they? Simon Dales creativity, self belief and determination to provide a home that was safe for the environment on a budget and in turn this architectural gem has really opened the eyes of many – us included.

If you would like to get involved in their exciting new project in the Lammas eco development in Wales then please visit here.

For more information please visit Simon Dale’s website – from which all images were also sourced.

www.simondale.net


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