http://www.amodernclassic.co.uk/wp-content/themes/modern
In 1963, Ben Sherman came back from America with the idea of making a button-down shirt. Having noticed the style adopted by polo players of the time who used the button-downs to keep their shirt collars where they should be whilst riding, he set about creating his own. Taking inspiration from his Fathers work as a tailor, he created an icon and this practical, yet stylish garment was soon adopted by a set of style leaders back in England.
In Modern Classics Ben Sherman has applied nearly 50 years of shirt making expertise to present a fresh approach to some classic pieces.
Taking traditional styles and reworking them with contemporary detailing and in modern fabrications, these garments have been designed to function and crafted from premium fabrics. These range from performance Ventile to fine Japanese Oxford cloth, heavy gauge chambrays and fine knits. The range retains some of the brand's signature detailing through button-down collars, traditional tailoring details and tabbed pockets.
These are the piece we believe to be true staples of the British wardrobe.
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Sales mark@brandprogression.co.uk / www.brandprogression.co.uk
Press leila@spin-agency.com / www.spin-agency.com